BUSINESS & RESEARCH OBJECTIVES

Please describe which business issue you want to solve? Why are you doing this research? How should the outcome support your company and make it grow? Which questions need to be answered in the conclusions of the research project?

TARGET GROUP

Please describe which business issue you want to solve? Why are you doing this research? How should the outcome support your company and make it grow? Which questions need to be answered in the conclusions of the research project?

  • Please describe the target group: Is it business people or is it consumers?
  • If business (B2B), please describe the type of companies (country, region, size & sector) AND the role or function of the people in the company we need to interview.
  • If consumers (B2C), is the point of reference the individual consumer or the house hold? If it is the household, who in the household do we need to interview?
  • Also, do we need to interview customers, non-customers or both?
  • Will you supply a list of contacts or do we need to purchase a database?
  • Regional scope ? (countries, regions,…)

SAMPLE

Based on your target group description and the size of the target universe, we will recommend the best possible sample size, i.e. the best trade-off between costs and statistical reliability. Feel free to make a suggestion, but it is not obligatory.

DATA COLLECTION

  • We will determine the best possible data collection method to answer your research questions. If you already have a preferred method, please write it here. (Examples: qualItative group discussions, qualitative in-depth interviews, quantitative research: online, Telephone, face-to-face,…)
  • Estimate of questionnaire length

TIMING & BUDGET

If you have a specific deadline or a budget constraint, please mention it here..

All Fields Are Required